Polyvore To Tempt Fashionistas To Create, Then Spend

Polyvore, founded by ex-Yahoo’er Pasha Sadri (he created Yahoo Pipes) will appeal to the fashionistas out there in the world.

Users install a bookmarklet and grab images from around the web (see demo here) - this part is very similar to what Kaboodle, recently acquired by Hearst, does.

They then take those images, plus any images others have uploaded, and create “sets” which are ensembles of individual items, put into, say, a complete outfit. Examples are here.

Sets can be viewed by others, commented, rated, shared, embedded into websites (which I have done above), etc. Users can also take items from the sets (or the set itself) and place it into their own collection for modification (Polyvore also links back to the original set for attribution).

Clicking on any item brings up information about it, plus a link back to the original page where it was grabbed. This is where the potential revenue model comes into play - As a user buys that ring on Amazon, for example, Polyvore can get a revenue share.

Sets can be tagged or favorited, and users can befriend eachother (its a social network). If someone uses an item that you originally saved/bookmarked, you get a status point. The site also runs themed contests to encourage competition and usage. Finally, since no new service is complete without a Facebook application, Polyvore has one of those, too.

The fashion industry is just ridiculously huge. We’ve covered sites that let (mostly) women show off their outfits. And the success of Sugar Inc., which just made its second acquisition, has been phenomenal. My guess is Polyvore will have its share of rabid users, too.

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Does Google’s Equality Drive Extend To Old People?

Google posted earlier today on its efforts towards building a workplace that provides equal treatment to all staff. Google noted that it has ranked highly on the U.S. Human Rights Campaign Corporate Equality Index during a “time of rapid growth for our population of gay, lesbian, bisexual and transgender employees (whose group name is, naturally, Gayglers) around the world.”

Google’s inclusive work environment for GLBT employees should be commended, but does equality in Google extend to old people? Brian Reid doesn’t think so.

Reid is a former Google Director of Operations and Engineering and in now entering his third year of battling Google for unfair dismissal. Reid claims that despite receiving positive work reviews he was dismissed by Google after being told he was “slow”, “fuzzy”, “lethargic”, and did not “display a sense of urgency” and was told by a manager that his ideas were “obsolete” and “too old to matter”. Reid also noted in evidence that some of his colleagues referred to him as an “old man”, an “old guy” and an “old fuddy-duddy”.

It would appear that Reid did act in a fashion that was different to the general working ethos of Googlers. By his own admission Reid would leave work at 7pm and noted that he was regularly asked why he wasn’t remaining at work when Google provided dinner for its employees. An issue with diabetes also meant that Reid was required to eat at regular intervals, even when this meant interrupting meetings.

Google has denied the allegations, saying that Reid was let go after the project he was working on finished. An Appeals court has allowed the case to proceed with a trial date to be advised.

Windows Live SkyDrive Doubles Storage to 1GB, Still Can’t Keep Up With Gmail

Microsoft doubled the online storage consumers can get for free in Windows Live SkyDrive. It’s hard to get excited about that when Gmail is already giving me 2.9 GB of storage, with more on the way—4GB by the end of the month, and 6GB by early January, according to one estimate.

Keep that free storage coming. We’ll use it.

Will Kosmix’s Plan To Take Vertical Search Horizontal Go Flat?

Kosmix is a vertical search engine that launched in 2006. They also raised a heap of cash - over $25 million from Accel, Lightspeed and Cambrian Ventures as well as private investors including Jeff Bezos of Amazon.com and Bill Miller of Legg Mason Funds.

Although Kosmix founders Anand Rajaraman and Venky Harinarayan might have gone to school with Sergey Brin, their goal isn’t to take on Google. In a bit of a reshuffle since they first launched search engine, Kosmix is now wants to use their search engine to create a “Home Page for Every Topic”. Their strategy is to create a series of targeted topic pages with relevant links, groups, and media. The pages are not only easily indexable by Google, but can easily generate new pages around a topic by typing a phrase into their search engine. It seems part Mahalo, part vertical search engine. Their first such vertical, health search, has been up for some time and currently does around 2.5 million visits and 9 million searches a month. “Neti Pot Facts” is one example of a search in which Kosmix has gained ranking.

They have been working on other verticals as well, listing autos, politics, finance, travel, and video games as their other categories. The hope is to scale to ever more verticals and then bind them together under one search box that picks the right vertical for the page.

Kosmix can continue to expand because they believe their method of search by category is sufficiently scalable. To add a new category, they’ll simply train the algorithm a bit, then let it to crawl the web on its own. Their category based search differs from Google’s popularity based page rank system by siloing websites into categories, then running searches within those categories. Pages are ranked based on how relevant their linking pages are as well.

However, as Kosmix moves horizontally they are placed in competition with a host of new vertical search engines like MedStory and Healthline for Health or Kayak and TripAdvisor for travel. That’s not including the knowledge databases such as Wikipedia and Mayo Health clinic, which high quality edited content. These verticals also offer specialized features such as maps, price comparisons, and symptom search. All things considered it seems a tough road ahead.

College.com: Returning To Facebook’s Roots

Over the past year Facebook has been broadening its horizons, facing a bit of criticism each step of the way. First there was the newsfeed. Then there was the opening of the network to high schoolers and the general public. Largely the expansion has paid off for the Facebook, with the site’s growth rate hastening after each change. However, the changes have left some users wistful for a time when Facebook was a place just for college students.

College.com plans to serve those users. The site has all the basics of any other social networking system, but includes features specifically tailored for college students. They’ve just launched the site into public beta with over 30,000 students at Florida State University. To support the alumni network, they’ve also kept registration open to anyone, .edu address or not.

Like other networks, you can create a profile, make friends, write blog posts, hold events, join groups, and post videos. It’s all specific to what college you go to or of which you’re an alum. Similar to Facebook, your viewing privileges are linked what college network you joined with. However, they’re not tied to your email’s domain name. On top of the usual features, College.com has added some of their own. The more notable smaller features are dating compatibility tests, flash cards, news bulletin board, and a wake-up call feature that rings your phone at any time you choose.

The bigger difference comes with their school specific features. Like Facebook used to support, College.com lets you find and post your class schedule to your profile. To aid with college life, they’ve also included specialized profiles for professors and the Greek system. Professor profiles are listed in a school-specific directory, allowing you to read bios and rate them. The Greek system features profiles for Fraternities and Sororities on campus, with the ability to rush or list new organizations.

I can’t help but feel that a lot of this functionality may wind up returning to Facebook through the application platform. Not to mention the number of college specific Facebook competitors stacking up (ConnectU, CommonRoom) or that they need to keep alumni engaged post graduation in order to sustain any real growth. However, MyYearbook has gotten a lot of mileage out of targeting a social network that’s for and by high schoolers. College.com may do the same.

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Amazon & Google To Enter eBook Business

The New York Times is reporting that both Amazon and Google are entering the eBook business this year, joining Sony and others who already have products (the image to the right is Sony’s Reader).

The new Amazon product and service will be called The Kindle and will compete directly with Sony. Google will begin charging users to read the full text of some of the books they have indexed.

Amazon: The Kindle

The Kindle will be a device to read books - black and white screen, internet connectivity via EVDO and a keyboard to take notes and surf the web. The device, which will cost $400-$500, will interact with an ebook service run by Amazon.

The fact that the device can access books without being separately connected to a computer will be a big selling point over Sony Reader, which sells for $300. The Kindle will also be able to surf the web and users will also be able to read newspapers, magazines, etc.

I’ve had a chance to test the Sony Reader on a number of occasions and found it to be a great way to read books, although the content selection wasn’t great. The Kindle will also use E Ink technology for displaying content. It’s great for reading text in all light conditions but does not display video or other animation.

Amazon isn’t supporting the industry’s open standard around eBooks. Instead they are using their own proprietary format from Mobipocket, a company they acquired in 2005

Like the iPod, the key driver of sales of the device won’t be the depth of content available on the associated service, but the availability of pirated, free content on BitTorrent and other P2P networks. eBooks are coming, but they’re not here yet.

Google

Google isn’t getting into the device business. Instead, they will start charging users to view some full text books that they’ve indexed, although this is separate from the Google Book Search Library Project. No word on whether Google is sharing revenue with publishers.

Who Wants to Buy a Virtual World?

If you felt a little green with envy when Disney bought juvenile virtual world Club Penguin for $700 million in cash and earn out, this could be your chance to grab a piece of the virtual pie.

WhuddleWorld, Inc., creator of eponymous online hangout for kids WhuddleWorld, was forced to shut down in April after running out of money. The team of five that built WhuddleWorld over the last year and a half is soliciting acquisition and partnership offers to get the immersive world back online.

Co-founder Dee Hardrath claims that at the time of shutdown WhuddleWorld had grown to 76,000 registered members and a monthly page view count of 20M. She also says the company still receives emails four months later from loyal followers pleading them to get the world back into operation.

Interested in investing? Drop them a line. Perhaps you will be the one to pull them out of the TechCrunch DeadPool.

Check out our recent roundup of virtual worlds for information about the competitors in this space.

Update: Additional materials regarding the WhuddleWorld business plan and its pre-shutdown traffic have been posted below in comment #21.

What Do You Get When You Ask Gmail Fans To Express Email Delivery?

Google asked the question, and found out:

Google received over 1,100 submissions for the collaborative effort.

It reminds me a little bit of Ze Frank’s (what ever happened to him BTW?) Video for Ray project earlier this year. The exercise just goes to prove that tapping into passionate users can deliver; over 1,000 people world wide took time out to video and upload their love of Gmail, with no incentive to do so other than perhaps a 2 second chance of fame. Cheap labor perhaps, but it’s a resource that can and is being tapped.

What Ever Happened To GDrive?

Google Blogscoped points to a Google video created by a Google employee (now private) that shows the Gdrive Platypus icon overlaid with the lyrics, “I’ve been ready to launch my product since 2002 … At least round here 5 years ain’t so long overdue.”

Philipp Lenssen suggests that perhaps Google’s online storage solution might have been canceled, but not surprisingly no one at Mountain View is confirming a thing. It does raise the rather valid question: What ever happened to GDrive?

Our GDrive coverage goes back 18 months with Google including references to “Google Drive,” “a place for users to store 100% of their data online” in a company presentation. In April 2006 there was speculation that Microsoft would launch Live Drive prior to GDrive. In October 2006 there was a confirmed GDrive client being used by Google employees. Ten months later and there is nothing.

What is perhaps stranger in a market sense is Google’s continuing slide from being the market leader in online storage to becoming a potential minnow. Google set the standard with the then unprecedented 2gb storage for online mail with Gmail. Today Google’s 2-3 gb of storage sees it lag behind Microsoft who recently announced 5gb for Hotmail, and Yahoo and AOL who provide unlimited email storage. Microsoft has already launched its online storage solution, although reviews, including ours, were tepid.

So is the GDrive more endangered vulnerable than the Platypus it uses for its logo? If you’re a Google employee and would like to set the record straight on or off the record drop us a line. We’d also like to see that video back up on a non-Google controlled website.

Windows Live Messaging Coming To Bebo

Bebo has announced a new partnership with Microsoft that will see the introduction of the Windows Live instant messaging service to Bebo’s social network.

The new service will allow Bebo users to chat to people outside of the Bebo network, from within Bebo itself. What makes the deal perhaps more interesting is that Bebo users will also now be recognized over the Windows Live platform; in effect the deal becomes a sort of merging of member databases. It’s also a first for Microsoft, who has remained somewhat distant from the growing social networking market to date.

Bebo continues to trail behind MySpace and Facebook in the United States in terms of traffic, but as confirmed by comScore August 15, is the most popular social networking site in the United Kingdom.

(via Reuters)

Stat Gaming Services Come To YouTube

The creation of automated friends and general profile gaming has been a part of MySpace for a long time now. The general idea is that by creating more friends and more data you are more likely to gain traffic for what ever it is you are ultimately trying to sell.

YouTube has been fairly immune from widespread gaming to date. YouTube Friend Adders have been around for a while, but given the nature of YouTube, adding friends doesn’t really deliver much in the way of tangible benefits.

A new package, Tube Automator, hit my inbox yesterday. Tube Automator promises to deliver real traffic and results to uploaded YouTube videos by automating the YouTube friend creation process, commenting process and rating process.

The theory is that to gain real interest for a video on YouTube, a video must hit the top lists on YouTube, which includes the most commented videos, most viewed videos and the top rated videos.

According to the Tube Automator site

• [the]Built in account creator creates hundreds of YouTube accounts for you, all you need to do is type in the captcha
• Gets your video featured on the “Top Rated” and “Most “Discussed pages” at YouTube
• Once your video appears on these pages, it gets a large number of page views which makes it appear in the “Most Viewed” section automatically

And just in case YouTube catches on, Tube Automater has the ability to post at random intervals “to make it look like real people have posted and voted” and “Supports proxies to make posts look like they came from visitors across the world.”

I have no idea whether it works or not. In their product demo video (screencast below) they show high rated videos that are claimed to have been successfully promoted using their software; some rated so highly they appear next to videos from well known folks such as Chris Pirillo.

YouTube fans can only hope that Google finds a way of blocking and cracking down on this style of YouTube gaming ASAP. As long as these sorts of packages continue to flourish, the validity of the top lists on YouTube is thrown into question.

LendingClub To Close $10.26 Million Series A

Peer to peer lending service Lending Club will close a $10.26 million series A round of financing from Norwest Venture Partners and Canaan Partners tomorrow. This comes a few months after the company’s $2 million angel round. Coinciding wit the investment, Jeff Crowe and Dan Ciporin (former ceo of shopping.com) are joining Lending Club’s board of directors.

Similar to other P2P lending sites (Prosper, Zopa, Kiva), LendingClub matches borrowers and lenders. However, LendingClub doesn’t work through their own website, but solely through Facebook on the application they launched at the F8 platform launch conference. Borrows and lenders a linked up using their “LendingMatch” system, which recommends loans based on credit and their social relationships to each other. The idea being that trusted relationships make lending more likely and defaults less likely. The application currently has over 13,000 installs.

Unlike Prosper, interest rates aren’t determined through bidding, but calculated based on the borrowers credit score, debt to income ratio, and amount of the loan. There are no hidden fees, and the interest rate is fixed for three years. In July the service surpassed $500K in loans. They recently claimed a little more than 4 out of 5 loans get funded and haven’t reported any defaults or late payments.

It’s still the early days for this industry, and as TC commenters point out, it’s very much a case of Caveat Emptor.

What Ever Happened To GDrive?

Google Blogscoped points to a Google video created by a Google employee (now private) that shows the Gdrive Platypus icon overlaid with the lyrics, “I’ve been ready to launch my product since 2002 … At least round here 5 years ain’t so long overdue.”

Philipp Lenssen suggests that perhaps Google’s online storage solution might have been canceled, but not surprisingly no one at Mountain View is confirming a thing. It does raise the rather valid question: What ever happened to GDrive?

Our GDrive coverage goes back 18 months with Google including references to “Google Drive,” “a place for users to store 100% of their data online” in a company presentation. In April 2006 there was speculation that Microsoft would launch Live Drive prior to GDrive. In October 2006 there was a confirmed GDrive client being used by Google employees. Ten months later and there is nothing.

What is perhaps stranger in a market sense is Google’s continuing slide from being the market leader in online storage to becoming a potential minnow. Google set the standard with the then unprecedented 2gb storage for online mail with Gmail. Today Google’s 2-3 gb of storage sees it lag behind Microsoft who recently announced 5gb for Hotmail, and Yahoo and AOL who provide unlimited email storage. Microsoft has already launched its online storage solution, although reviews, including ours, were tepid.

So is the GDrive more endangered vulnerable than the Platypus it uses for its logo? If you’re a Google employee and would like to set the record straight on or off the record drop us a line. We’d also like to see that video back up on a non-Google controlled website.

37Signals Drives Another Company To The DeadPool

Ok, the title is a bit ridiculous. But 37Signals has been urging developers for years now to charge for their software, and attacking anyone who suggests a business can be made from giving that software away for free instead. Their model works for their own products, at least so far. But I believe they are responsible for influencing a number of startups to charge for products that were already commoditized by the time they launched. Which is suicide.

Feedlounge, a subscription-based online RSS reader, is the most recent casualty. They launched in 2005 and offered a web based feed RSS feed reader for a monthly subscription fee. There were a number of free competitors at the time, including Bloglines and NewsGator, which had dominant market share. FeedLounge planned to carve a niche for itself by offering speedier and slightly better service.

The reader was good but not great, and came out in the middle of the pack when we reviewed the competition in mid 2006. But the company defended its business model until the end - hear our podcast interview at TalkCrunch with founder Alex King where he defended his business model.

They shut down over two months ago, canceled everyone’s subscriptions, and no one seemed to notice until now. FeedLounge is now in the deadpool, although they may re-emerge as a free service at some point.

If you are in a position to charge for your software and you aren’t that concerned with dominating your category, by all means go for it. But to blindly follow the idea that software must not be free because, damnit, people put a lot of time and effort into it, means you probably shouldn’t be making the business decisions for your company. And if you are entering what is already a commoditized business (online feed readers in this case) that has a price point of zero, you are absolutely crazy to try to charge for that product.

Offering your product for free isn’t always the right choice, either. Often, the right choice is to never have entered the market to begin with. But just because 37Signals tell you you are dumb to go the free route doesn’t mean you have to be a lemming and walk over the cliff.

iPod v. The Insulin Pump: Adaptive Path Rises To The Challenge

When I wrote about Amy Tenderich’s call for someone to design a better Insulin pump, perhaps by taking inspiration from the iPod, I didn’t really think anyone would actually do it. This certainly wouldn’t be an attractive market for Apple, and there are only so many design firms out there who would be willing and able to dedicate time to the project without being paid.

But I was wrong. Almost immediately San Francisco based Adaptive Path met with Amy and decided to spend time trying to design a more attractive Insulin Pump. They’ve now completed the initial design work and have been writing about it on their blog. Amy also followed up today with a long post describing the project. A video overview is below.

Computer glitch fixed, LAX operations return to normal

Travelers contend with missed connections and tell of hours of misery stuck on runways. A faulty switch is blamed. A US Customs computer outage that stranded more than 17000 passengers at LAX was blamed Sunday on faulty hardware and an insufficient ...
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US Endeavour shuttle to stay docked to ISS until Aug. 20

MOSCOW, August 13 (RIA Novosti) - NASA has prolonged the Endeavour shuttle's visit to the International Space Station, where it has been docked since Friday, until August 20, the agency's Web site said.
Inspection shows tile gouge almost reaches shuttle skin Spaceflight Now
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Powerset Releases Growth Models To Public

New natural language search engine Powerset, still in pre-launch stealth mode, has had a ridiculous amount of press this year. And while some have said there is too much hype around this company (even me), you have to give them some credit. They are certainly open with their plans, and willing to experiment with new ideas.

An example: they announced Powerlabs, a sandbox for users to suggest and give feedback on future Powerset features. People who sign up for Powerlabs are also promised early news, at least an hour before it is posted on the Powerset blog.

Another example: In May Powerset COO Steve Newcomb talked about how the company was predicting future growth, and posted data on their model on the company blog. When readers bravely requested that Powerset release the model itself, Newcomb complied, saying it would be made available this summer. In a post on his personal blog he said the reason for sharing the models was to show that the company intends to be open and give users unfettered access to information:

As I mentioned before, opening up our modeling techniques is part of a larger goal to begin the process of changing our image of a secretive stealth startup to a completely open company that gives you unfettered access to our product(s), the ability to help us design them and to provide insight into the way we think inside of Powerset.

Today, Powerset published the first in a series of models, with a Flash interface. Company-specific baseline assumptions have been removed or altered, but most of the industry assumptions remain intact.

Neal Mueller (Powerset Product Manager) walked me through the models and how they work. This first set helps a company that intends to index the web whether it is better to purchase, lease or create virtual servers on Amazon EC2. Assumptions about the size and refresh frequency of the index can be changed. Since the model is forward looking, it also makes assumptions about future server power and cost reductions from Moore’s Law.

All of the assumptions can be altered in the Flash interface, and the models can be embedded into other websites (although I could not get it to properly embed here).

Mueller says that at least two more dashboard models are coming - one for unique user forecasting and another one that they are not yet disclosing. The company is asking for feedback on the models, and will clearly take it seriously. Newcomb’s personal email is listed on the front page and he requests that feedback come directly to him.