Second Life 2.0: The Metanomics Conference

Things are changing in Second Life. The period of glee abandon in which companies joined Second Life, built giant edifices to their offline brands which no one visited, then ran away has passed. We are now seeing those who survived and new players in Linden Lab’s online world build something new, something perhaps more sustainable and in tune to user needs.

On the surface it appears that Second Life is repeating the internet development cycle, but at an accelerated rate. The scandals and useless attempts at bringing offline brands to Second Life parallel the first web boom. After the crash of 2000, many fled the web, whilst a core few remained and over time, along with new players, started to build interfaces that were useful. Second Life today is like 2001-2002, the dawn on a new age; Second Life 2.0.

A rather late comer to Second Life is Nick Wilson. Wilson was best known as a SEO blogger writing for several years at Threadwatch. After selling the site he cast his direction towards Second Life, launching the Metaversed Blog, a chronicle of the ups and downs of doing business in Second Life. Wilson has officially announced the Metanomics Conference in conjunction with Cornell University, a series of events that will explore business and policy in the “metaverse” of virtual worlds over several months.

I asked Wilson whether we were indeed witnessing a change:

The corporations in SecondLife are just ignoring the backlash, and are getting on with it. We lost a few in the initial rush, but those still standing, are standing strong, and leading the way for others. Breaking the trail if you will. Less about showy press splashes, and more about finding really useful ways to use virtual environments to collaborate with colleagues long distance, engage customers and experiment with the platform.

Interestingly Wilson sees those remaining in and now joining Second Life as looking towards longer term goals:

None of these companies really expects to be pulling profit out of virtual ventures right now. but they all see the potential, and firms like Sun, Cisco, IBM, Intel, Amazon are in it for the long haul.

Wilson says that Metanomics is about bridging the gap between those comfortable in Second Life, and those wary of it:

One of the things that I want to do, is use video, podcasts, web to bring this stuff to people in formats they’re more comfortable with. To bridge the gap between those who’re comfortable in SL and those not yet there. Hence partnerships with SLCN.tv for all of these shows and the team up with Cornell.

The conference preview video is below. The first session is September 17, unfortunately smack bang in the middle of TechCrunch 40, but for those not joining us in San Francisco and interested in the potential of Second Life and other online worlds, it would be worth a look.

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Amazon & Google To Enter eBook Business

The New York Times is reporting that both Amazon and Google are entering the eBook business this year, joining Sony and others who already have products (the image to the right is Sony’s Reader).

The new Amazon product and service will be called The Kindle and will compete directly with Sony. Google will begin charging users to read the full text of some of the books they have indexed.

Amazon: The Kindle

The Kindle will be a device to read books - black and white screen, internet connectivity via EVDO and a keyboard to take notes and surf the web. The device, which will cost $400-$500, will interact with an ebook service run by Amazon.

The fact that the device can access books without being separately connected to a computer will be a big selling point over Sony Reader, which sells for $300. The Kindle will also be able to surf the web and users will also be able to read newspapers, magazines, etc.

I’ve had a chance to test the Sony Reader on a number of occasions and found it to be a great way to read books, although the content selection wasn’t great. The Kindle will also use E Ink technology for displaying content. It’s great for reading text in all light conditions but does not display video or other animation.

Amazon isn’t supporting the industry’s open standard around eBooks. Instead they are using their own proprietary format from Mobipocket, a company they acquired in 2005

Like the iPod, the key driver of sales of the device won’t be the depth of content available on the associated service, but the availability of pirated, free content on BitTorrent and other P2P networks. eBooks are coming, but they’re not here yet.

Google

Google isn’t getting into the device business. Instead, they will start charging users to view some full text books that they’ve indexed, although this is separate from the Google Book Search Library Project. No word on whether Google is sharing revenue with publishers.

iPod v. The Insulin Pump: Adaptive Path Rises To The Challenge

When I wrote about Amy Tenderich’s call for someone to design a better Insulin pump, perhaps by taking inspiration from the iPod, I didn’t really think anyone would actually do it. This certainly wouldn’t be an attractive market for Apple, and there are only so many design firms out there who would be willing and able to dedicate time to the project without being paid.

But I was wrong. Almost immediately San Francisco based Adaptive Path met with Amy and decided to spend time trying to design a more attractive Insulin Pump. They’ve now completed the initial design work and have been writing about it on their blog. Amy also followed up today with a long post describing the project. A video overview is below.

US Endeavour shuttle to stay docked to ISS until Aug. 20

MOSCOW, August 13 (RIA Novosti) - NASA has prolonged the Endeavour shuttle's visit to the International Space Station, where it has been docked since Friday, until August 20, the agency's Web site said.
Inspection shows tile gouge almost reaches shuttle skin Spaceflight Now
NASA: Shuttle tiles pierced Chicago Tribune
New York Times - Channel 4 News - Forbes - The Australian
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Powerset Releases Growth Models To Public

New natural language search engine Powerset, still in pre-launch stealth mode, has had a ridiculous amount of press this year. And while some have said there is too much hype around this company (even me), you have to give them some credit. They are certainly open with their plans, and willing to experiment with new ideas.

An example: they announced Powerlabs, a sandbox for users to suggest and give feedback on future Powerset features. People who sign up for Powerlabs are also promised early news, at least an hour before it is posted on the Powerset blog.

Another example: In May Powerset COO Steve Newcomb talked about how the company was predicting future growth, and posted data on their model on the company blog. When readers bravely requested that Powerset release the model itself, Newcomb complied, saying it would be made available this summer. In a post on his personal blog he said the reason for sharing the models was to show that the company intends to be open and give users unfettered access to information:

As I mentioned before, opening up our modeling techniques is part of a larger goal to begin the process of changing our image of a secretive stealth startup to a completely open company that gives you unfettered access to our product(s), the ability to help us design them and to provide insight into the way we think inside of Powerset.

Today, Powerset published the first in a series of models, with a Flash interface. Company-specific baseline assumptions have been removed or altered, but most of the industry assumptions remain intact.

Neal Mueller (Powerset Product Manager) walked me through the models and how they work. This first set helps a company that intends to index the web whether it is better to purchase, lease or create virtual servers on Amazon EC2. Assumptions about the size and refresh frequency of the index can be changed. Since the model is forward looking, it also makes assumptions about future server power and cost reductions from Moore’s Law.

All of the assumptions can be altered in the Flash interface, and the models can be embedded into other websites (although I could not get it to properly embed here).

Mueller says that at least two more dashboard models are coming - one for unique user forecasting and another one that they are not yet disclosing. The company is asking for feedback on the models, and will clearly take it seriously. Newcomb’s personal email is listed on the front page and he requests that feedback come directly to him.