Does Google’s Equality Drive Extend To Old People?

Google posted earlier today on its efforts towards building a workplace that provides equal treatment to all staff. Google noted that it has ranked highly on the U.S. Human Rights Campaign Corporate Equality Index during a “time of rapid growth for our population of gay, lesbian, bisexual and transgender employees (whose group name is, naturally, Gayglers) around the world.”

Google’s inclusive work environment for GLBT employees should be commended, but does equality in Google extend to old people? Brian Reid doesn’t think so.

Reid is a former Google Director of Operations and Engineering and in now entering his third year of battling Google for unfair dismissal. Reid claims that despite receiving positive work reviews he was dismissed by Google after being told he was “slow”, “fuzzy”, “lethargic”, and did not “display a sense of urgency” and was told by a manager that his ideas were “obsolete” and “too old to matter”. Reid also noted in evidence that some of his colleagues referred to him as an “old man”, an “old guy” and an “old fuddy-duddy”.

It would appear that Reid did act in a fashion that was different to the general working ethos of Googlers. By his own admission Reid would leave work at 7pm and noted that he was regularly asked why he wasn’t remaining at work when Google provided dinner for its employees. An issue with diabetes also meant that Reid was required to eat at regular intervals, even when this meant interrupting meetings.

Google has denied the allegations, saying that Reid was let go after the project he was working on finished. An Appeals court has allowed the case to proceed with a trial date to be advised.

Mobile Video Company Vantrix Takes $12 Million Series B

Online platform delivery specialists Vantrix Corporation have secured $12 million in Series B financing, in a round led by JK&B Capital. Existing investors SummerHill Venture Partners, Entrepia Ventures, BDC Venture Capital, and Innovacom have also participated. Ali Shadman from JK&B Capital joins the Vantrix board as part of the deal.

Vantrix will use the proceeds from the round to expand the company’s operations globally and to invest in infrastructure and R&D to support the company’s growing customer base.

Vantrix offers a mobile focused rich media delivery platform; or in laymen’s terms it provides delivery tools that allow video to be easily viewed on cellphones. Manish Jha, CEO of Vantrix said that of the Vantrix platform: “Delivering rich media on mobile phones should not be hindered by obstacles such as the fragmentation of devices, screen sizes, codec types, content formats, media player characteristics and network incompatibility issues. Vantrix helps content providers and carriers worldwide overcome these barriers to deliver ubiquitous and compelling new mobile services to consumers.”

Second Life 2.0: The Metanomics Conference

Things are changing in Second Life. The period of glee abandon in which companies joined Second Life, built giant edifices to their offline brands which no one visited, then ran away has passed. We are now seeing those who survived and new players in Linden Lab’s online world build something new, something perhaps more sustainable and in tune to user needs.

On the surface it appears that Second Life is repeating the internet development cycle, but at an accelerated rate. The scandals and useless attempts at bringing offline brands to Second Life parallel the first web boom. After the crash of 2000, many fled the web, whilst a core few remained and over time, along with new players, started to build interfaces that were useful. Second Life today is like 2001-2002, the dawn on a new age; Second Life 2.0.

A rather late comer to Second Life is Nick Wilson. Wilson was best known as a SEO blogger writing for several years at Threadwatch. After selling the site he cast his direction towards Second Life, launching the Metaversed Blog, a chronicle of the ups and downs of doing business in Second Life. Wilson has officially announced the Metanomics Conference in conjunction with Cornell University, a series of events that will explore business and policy in the “metaverse” of virtual worlds over several months.

I asked Wilson whether we were indeed witnessing a change:

The corporations in SecondLife are just ignoring the backlash, and are getting on with it. We lost a few in the initial rush, but those still standing, are standing strong, and leading the way for others. Breaking the trail if you will. Less about showy press splashes, and more about finding really useful ways to use virtual environments to collaborate with colleagues long distance, engage customers and experiment with the platform.

Interestingly Wilson sees those remaining in and now joining Second Life as looking towards longer term goals:

None of these companies really expects to be pulling profit out of virtual ventures right now. but they all see the potential, and firms like Sun, Cisco, IBM, Intel, Amazon are in it for the long haul.

Wilson says that Metanomics is about bridging the gap between those comfortable in Second Life, and those wary of it:

One of the things that I want to do, is use video, podcasts, web to bring this stuff to people in formats they’re more comfortable with. To bridge the gap between those who’re comfortable in SL and those not yet there. Hence partnerships with SLCN.tv for all of these shows and the team up with Cornell.

The conference preview video is below. The first session is September 17, unfortunately smack bang in the middle of TechCrunch 40, but for those not joining us in San Francisco and interested in the potential of Second Life and other online worlds, it would be worth a look.

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All New Bloglines Launches in Beta

Bloglines, the grandfather of web based RSS readers, launched a new beta site this evening at beta.bloglines.com. Like everyone else these days, the most notable new feature is an Ajax customizable home page where users can drag and reorder feeds for a quick view.

Bloglines now has three viewing options - quick view (the new Ajax drag and drop view in the image to the left), three pane “Outlook-like” view and the classic full view with two panes. The site is also trying to manage unread feeds more intelligently, a common user complaint in the past.

The company says more changes are coming. Options for saving, sending and sharing stories, tools for building link blogs, managing blog rolls, etc. are all on the way. In the meantime, the classic bloglines site will remain available at bloglines.com. Feeds remain synced between the two sites.

Product iterations come very slowly at Bloglines, which was acquired by Ask.com in early 2005. The last major news from them was the integration of blog search over a year ago. Meanwhile, Google Reader has quickly grabbed the attention of the early adopter crowd, and is by far the most popular feed reader used by our readers according to Feedburner stats.

Richard MacManus has a much longer review of the product at Read/Write Web.

France’s Jooce Enters WebOS Space

New Paris startup Jooce says they are targeting the “cybercafe generation” with their new Flash-based web operating system and sharing platform.

Jooce is most like Goowy, another Flash based web OS/desktop. But Jooce is different enough to merit a closer look. They says 500 million people a day log on to the Internet from a cybercafe, and they are the target of the Jooce product. They want access to core customized applications like instant messaging, storage, media player, email and widgets. Jooce offers all of that, and is also a private sharing network among friends.

Every user has their own private desktop for IM, email, storage, etc. But they also have another desktop that friends can access and grab shared files, or drop off a file that they want to share.

The company has raised an initial seed round of financing from Mangrove Capital Partners, one of the original investors in Skype. It is currently a closed platform, but they will be releasing an API in the near future.

Jooce enters a crowded space but is targeting a clear audience. Being backed by Mangrove doesn’t hurt either.

Israel-based G.ho.st, another web OS startup that recently launched, is taking a different approach from Jooce. They’ve built some basic applications to show off the platform but are counting on third parties to do most of the heavy lifting via their API.

gBox: Give The Gift Of DRM-Free Music

gBox is a new take on selling digital content. Instead of emphasizing sales directly to consumers, gBox is encourages you to create wish lists and buy gifts for your friends and family. To kick-start the service, they’ve sealed a pretty big deal with Universal to be the retailer for their new “Open MP3″ experiment into DRM free music. In a move that’s a snub to Apple’s iTunes, Universal will be buying Google AdWords for their music, linking people to the gBox site to buy their artists’ music. gBox will be expanding to other forms of digital content in the future.

gBox is not only a destination retail site for digital content. It also has an embeddable gift box widget to show off what you want to your friends. Your friends can then buy it for you directly from within the widget. It will be available as a general embed or specialized for 7 of the big social networks (no Facebook). Their current offering, music, will go for 99 cents per track and $9.99 per album (to stay competitive with iTunes). You have to have a gBox account to receive a gift, but not to buy one.

Considering people already pay 99 cents to send their friends virtual gifts on Facebook, I’d expect buying a real song to be an attractive proposition. It also seems like a missed opportunity for a network like MySpace, which runs on Snocap.

You can download the content after its bought for you, but need a special gBox plugin to control the downloads since some content partners (Sony, IODA) will be selling music with DRM. This makes the offering somewhat disappointing, because the plugin will only work for IE (FF on the way) and not on the Mac.

gBox was started in June as an angel funded spin-off from Navio systems. They’re a 20 person company based in Cupertino, California.

Stat Gaming Services Come To YouTube

The creation of automated friends and general profile gaming has been a part of MySpace for a long time now. The general idea is that by creating more friends and more data you are more likely to gain traffic for what ever it is you are ultimately trying to sell.

YouTube has been fairly immune from widespread gaming to date. YouTube Friend Adders have been around for a while, but given the nature of YouTube, adding friends doesn’t really deliver much in the way of tangible benefits.

A new package, Tube Automator, hit my inbox yesterday. Tube Automator promises to deliver real traffic and results to uploaded YouTube videos by automating the YouTube friend creation process, commenting process and rating process.

The theory is that to gain real interest for a video on YouTube, a video must hit the top lists on YouTube, which includes the most commented videos, most viewed videos and the top rated videos.

According to the Tube Automator site

• [the]Built in account creator creates hundreds of YouTube accounts for you, all you need to do is type in the captcha
• Gets your video featured on the “Top Rated” and “Most “Discussed pages” at YouTube
• Once your video appears on these pages, it gets a large number of page views which makes it appear in the “Most Viewed” section automatically

And just in case YouTube catches on, Tube Automater has the ability to post at random intervals “to make it look like real people have posted and voted” and “Supports proxies to make posts look like they came from visitors across the world.”

I have no idea whether it works or not. In their product demo video (screencast below) they show high rated videos that are claimed to have been successfully promoted using their software; some rated so highly they appear next to videos from well known folks such as Chris Pirillo.

YouTube fans can only hope that Google finds a way of blocking and cracking down on this style of YouTube gaming ASAP. As long as these sorts of packages continue to flourish, the validity of the top lists on YouTube is thrown into question.

What Are Google’s Browser Plans?

Stephan Spencer at CNET writes a speculative post on Google’s browsers plans. Google hasn’t said much on the subject in over a year, when CEO Eric Schmidt sidestepped the question by answering “We would only do so…if we thought there was a real user benefit.”

People often point to the cozy relationship between Google and Firefox when talking about Google’s browser plans. But Google also invested in the Maxthon browser earlier this year. It was a very small investment - just $1 million. But there were rumors of a much larger strategic deal between the companies, too. Neither side has officially acknowledged the investment or the strategic deal to date.

Maxthon is little known in the U.S. Half of its downloads occur in China, though, and it is a big player there. Whether Google’s strategic plans for Maxthon extend beyond China is anyone’s guess.

A lot of this would be cleared up if Google (or Maxthon) made an announcement on the subject. But what we want has little to do with what’s best for Google’s business. If they do launch a browser, and/or acquire Maxthon, we almost certainly won’t hear about it until it actually happens.