Urbanspoon: Restaurant Reviews Coming To A City Near You

Urbanspoon is a small Seattle startup that wants to help you find the perfect restaurant. Their goal: compete head on with Yelp and other user review sites, specifically around restaurants.

But they are approaching the market in a different way than Yelp and others. Instead of talking users into coming to their site and writing reviews, they’re taking a decentralized approach and aggregating available reviews from trusted sources around the web - local newspapers, citysearch, etc. The approach is very similar to what Rotten Tomatoes has done successfully with movies.

Users can vote on each restaurant in the system and can also leave comments - effectively their own reviews. And anyone that wants a review they’ve written on a blog or elsewhere to be included can do so by adding a bit of code to the post.

So far, so good. They’re claiming 1.5 million monthly page views on 500,000 unique visitors. The company covers fourteen U.S. cities currently, with fifteen more on the way. And they’ve done all of this with a three man team and no funding. All three founders, Ethan Lowry, Adam Doppelt and Patrick O’Donnell, are ex-Jobster employees.

WTF: Pitzer College Offers “Learning From YouTube” Class

Pitzer College, located in Southern California, is offering a for-credit class called Learning from YouTube this Fall, taught by Alexandra Juhasz, a media studies professor. The class consists of students watching YouTube videos and then discussing them. They also leave comments on the videos themselves.

One of the students, Darren Grose, says YouTube is “a phenomenon that should be studied…You can learn a lot about American culture and just Internet culture in general.”

Pitzer isn’t known as an intellectual powerhouse among small liberal arts schools (although to be honest I am somewhat biased as I went to a rival school, Claremont McKenna). But this may still be just about the most ridiculous class the school, or any school, has ever offered.

The classes are being recorded and, of course, posted on YouTube. Here’s an example class.

In related news, we recently mentioned that Stanford is offering a class on Facebook. But in Stanford’s case, it is a computer science course that teaches students how to create Facebook applications. It’s not a class where students get college credit for sitting around and watching YouTube.

What Do You Get When You Ask Gmail Fans To Express Email Delivery?

Google asked the question, and found out:

Google received over 1,100 submissions for the collaborative effort.

It reminds me a little bit of Ze Frank’s (what ever happened to him BTW?) Video for Ray project earlier this year. The exercise just goes to prove that tapping into passionate users can deliver; over 1,000 people world wide took time out to video and upload their love of Gmail, with no incentive to do so other than perhaps a 2 second chance of fame. Cheap labor perhaps, but it’s a resource that can and is being tapped.

Stat Gaming Services Come To YouTube

The creation of automated friends and general profile gaming has been a part of MySpace for a long time now. The general idea is that by creating more friends and more data you are more likely to gain traffic for what ever it is you are ultimately trying to sell.

YouTube has been fairly immune from widespread gaming to date. YouTube Friend Adders have been around for a while, but given the nature of YouTube, adding friends doesn’t really deliver much in the way of tangible benefits.

A new package, Tube Automator, hit my inbox yesterday. Tube Automator promises to deliver real traffic and results to uploaded YouTube videos by automating the YouTube friend creation process, commenting process and rating process.

The theory is that to gain real interest for a video on YouTube, a video must hit the top lists on YouTube, which includes the most commented videos, most viewed videos and the top rated videos.

According to the Tube Automator site

• [the]Built in account creator creates hundreds of YouTube accounts for you, all you need to do is type in the captcha
• Gets your video featured on the “Top Rated” and “Most “Discussed pages” at YouTube
• Once your video appears on these pages, it gets a large number of page views which makes it appear in the “Most Viewed” section automatically

And just in case YouTube catches on, Tube Automater has the ability to post at random intervals “to make it look like real people have posted and voted” and “Supports proxies to make posts look like they came from visitors across the world.”

I have no idea whether it works or not. In their product demo video (screencast below) they show high rated videos that are claimed to have been successfully promoted using their software; some rated so highly they appear next to videos from well known folks such as Chris Pirillo.

YouTube fans can only hope that Google finds a way of blocking and cracking down on this style of YouTube gaming ASAP. As long as these sorts of packages continue to flourish, the validity of the top lists on YouTube is thrown into question.