College.com: Returning To Facebook’s Roots

Over the past year Facebook has been broadening its horizons, facing a bit of criticism each step of the way. First there was the newsfeed. Then there was the opening of the network to high schoolers and the general public. Largely the expansion has paid off for the Facebook, with the site’s growth rate hastening after each change. However, the changes have left some users wistful for a time when Facebook was a place just for college students.

College.com plans to serve those users. The site has all the basics of any other social networking system, but includes features specifically tailored for college students. They’ve just launched the site into public beta with over 30,000 students at Florida State University. To support the alumni network, they’ve also kept registration open to anyone, .edu address or not.

Like other networks, you can create a profile, make friends, write blog posts, hold events, join groups, and post videos. It’s all specific to what college you go to or of which you’re an alum. Similar to Facebook, your viewing privileges are linked what college network you joined with. However, they’re not tied to your email’s domain name. On top of the usual features, College.com has added some of their own. The more notable smaller features are dating compatibility tests, flash cards, news bulletin board, and a wake-up call feature that rings your phone at any time you choose.

The bigger difference comes with their school specific features. Like Facebook used to support, College.com lets you find and post your class schedule to your profile. To aid with college life, they’ve also included specialized profiles for professors and the Greek system. Professor profiles are listed in a school-specific directory, allowing you to read bios and rate them. The Greek system features profiles for Fraternities and Sororities on campus, with the ability to rush or list new organizations.

I can’t help but feel that a lot of this functionality may wind up returning to Facebook through the application platform. Not to mention the number of college specific Facebook competitors stacking up (ConnectU, CommonRoom) or that they need to keep alumni engaged post graduation in order to sustain any real growth. However, MyYearbook has gotten a lot of mileage out of targeting a social network that’s for and by high schoolers. College.com may do the same.

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gBox: Give The Gift Of DRM-Free Music

gBox is a new take on selling digital content. Instead of emphasizing sales directly to consumers, gBox is encourages you to create wish lists and buy gifts for your friends and family. To kick-start the service, they’ve sealed a pretty big deal with Universal to be the retailer for their new “Open MP3″ experiment into DRM free music. In a move that’s a snub to Apple’s iTunes, Universal will be buying Google AdWords for their music, linking people to the gBox site to buy their artists’ music. gBox will be expanding to other forms of digital content in the future.

gBox is not only a destination retail site for digital content. It also has an embeddable gift box widget to show off what you want to your friends. Your friends can then buy it for you directly from within the widget. It will be available as a general embed or specialized for 7 of the big social networks (no Facebook). Their current offering, music, will go for 99 cents per track and $9.99 per album (to stay competitive with iTunes). You have to have a gBox account to receive a gift, but not to buy one.

Considering people already pay 99 cents to send their friends virtual gifts on Facebook, I’d expect buying a real song to be an attractive proposition. It also seems like a missed opportunity for a network like MySpace, which runs on Snocap.

You can download the content after its bought for you, but need a special gBox plugin to control the downloads since some content partners (Sony, IODA) will be selling music with DRM. This makes the offering somewhat disappointing, because the plugin will only work for IE (FF on the way) and not on the Mac.

gBox was started in June as an angel funded spin-off from Navio systems. They’re a 20 person company based in Cupertino, California.