Facebook Debate: Valuation, Value To Developers and Random Ad Hominem Attacks

I moderated a panel on Tuesday at the Graphing Social Patterns conference. Dave McClure, a panelist, called it “the most fun, crazy, 90-mph rollercoaster, good time panel session i’ve EVER had the pleasure to be on.” I’m not sure I agree it was the best panel ever, but we had a lively discussion about the value of Facebook, the value of Facebook platform to developers, what should be done about black hat developers, and Jason Calacanis, in addition to his insightful comments, threw in a few entertaining personal attacks as well. Thanks to Robert Scoble, Dave McClure, Jason Calacanis and Rodney Rumford for their participation. Video of the session is below.

Video thumbnail. Click to play

oDesk’s Facebook Developer Aptitude Test

oDesk, a next generation marketplace for contract developers, has recently seen a spike in requests for Facebook developers.

oDesk offers developers a number of aptitude tests to certify their programming skills in various areas - existing tests include Ajax, CSS, .Net, DHTML and ASP, among others. They’ve now added a forty minute Facebook aptitude test as well. Companies can now sort through developers based on their skill level in creating Facebook applications.

In related news, VentureBeat is reporting that a new course, called Create Engaging Web Applications Using Metrics and Learning on Facebook will be offered this fall in Stanford’s computer science department. Dave McClure is a co-instructor

People Search Business Just Got More Complicated As Facebook Enters Market

Facebook just announced that they are now allowing public searches of their users by people without Facebook accounts.

Not much information is included in the results (see image below)- just the name and primary photograph included in the user profile, and users can easily elect to stop search engines from indexing their information by changing their privacy settings.

As Om Malik notes, this is yet another competitive threat in the burgeoning people search scene. We’ve recently covered five new people search engines - Spock, Wink, Zoominfo, WikiYou and PeekYou. All of these services count on the fact that people information is distributed across many different websites and services.

To the extent any one service such as Facebook (or LinkedIn, etc.) gather lots of centralized information about a large group of people and then make it available for general search, these people search engines become much less important. If these startups were public entities, their market valuations would dip today.

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FEC Determines That Blogs Count As Media

Google Lands CNN As Exclusive Adsense User

CNN.com and Google have announced an agreement that will see Google’s AdSense become the exclusive text link advertising provider on CNN.com.

The deal will also open up the extensive inventory on CNN.com to Adwords’ advertisers.

Senior VP and GM of CNN.com David Payne said the deal would help deliver relevant ads to CNN users, “enhancing their overall experience on CNN.com.”

Although the deal might not initially sound all that exciting, CNN.com is a top 100 site online according to Alexa, making it one of the most popular media destinations online. That’s a lot of pages and ad inventory for Google to sell ads on, inventory that should pay handsomely for all involved.

The terms of the deal were not disclosed, including the length of the agreement, which was described only as “multi-year.”

Windows Live Messaging Coming To Bebo

Bebo has announced a new partnership with Microsoft that will see the introduction of the Windows Live instant messaging service to Bebo’s social network.

The new service will allow Bebo users to chat to people outside of the Bebo network, from within Bebo itself. What makes the deal perhaps more interesting is that Bebo users will also now be recognized over the Windows Live platform; in effect the deal becomes a sort of merging of member databases. It’s also a first for Microsoft, who has remained somewhat distant from the growing social networking market to date.

Bebo continues to trail behind MySpace and Facebook in the United States in terms of traffic, but as confirmed by comScore August 15, is the most popular social networking site in the United Kingdom.

(via Reuters)

Facebook Integrates Book Swap Feature into Marketplace

Facebook has developed a book swap feature for its Marketplace application called Marketplace Book Exchange that enables users to buy and sell books from and to each other. Books are identified by buyers and sellers by their ISBN numbers, and curiously it looks as though there is no way to view all of the books offered in a particular network.

On the one hand, this appears to be a smart move for Facebook, as college students are fed up with buying expensive textbooks from their college bookstores. The Social Graph certainly lends itself to buying and selling items from others within a localized market, such as a college campus.

However, Facebook is not the first to try helping college students find better deals online. There are several websites, such as Campus Books and eCampus, dedicated to this purpose. There are even two applications developed on the Facebook platform - Swap Roll Book Exchange and Campus Book Exchange - meant to help Facebook users find books and other items that others currently own and are willing to sell or trade.

While these Facebook applications have a combined total of less than a thousand users each, they may have experienced a surge of growth as students return to campus this Fall. Now that Facebook has developed its own application for book-swapping purposes, these independently developed applications don’t have a chance. Moral of the story for Facebook application developers: if the idea behind your application is any good, expect to see Facebook develop its own application to supplant yours. Don’t expect them to just sit on the sidelines and watch.

Thanks for the tip Noah.