Microsoft Lands EPA As Virtual Earth Partner

On the same day that Google offered street view for Google Moon and $30 million for the Lunar X Prize, Microsoft has announced the signing of the US Environmental Protection Agency as a Microsoft Virtual Earth Partner.

The EPA has licensed the Microsoft Virtual Earth platform to develop mission-critical geospatial and mapping applications and will also integrate Virtual Earth into existing line-of-business applications, including Web-based mapping applications and environmental monitoring systems.

The deal will see Virtual Earth benefit via data sharing and analysis and insight for partner agencies, citizens and nongovernmental NGOs “on topics ranging from superfund sites and oil spills to waterways and the quality of beach water.”

Although Google remains the dominate player in the space, the deal continues Microsoft’s efforts to drive awareness and business through its competitor product. Having said all of that though, Google now offers neighborhood shots from the moon, pretty cool if perhaps without any serious business use; Microsoft might have gotten the contract but Google continues to win the hearts and minds of tech users.

Multiply Lands $16.6 Million Series B

Social network Multiply has taken $16.6 million in Series B funding. The round was led by VantagePoint Venture Partners with Point Judith Capital and Transcosmos Investments also participating.

As part of the deal ex-Chairman of Intermix Media (the original owners of MySpace) David Scott Carlick will join Multiply’s board.

Multiply previously took $6million Series A in July 2006.

Multiply is one of the older social networking sites (it launched in 2003) and has flown under the radar while first MySpace, then Facebook soared; we last covered the site in November 06. Whilst getting little attention Multiply has continued to grow, and at least according to Alexa is now more popular than Bebo, although lower than Orkut or Hi5. Like many of its competitors it appears to have carved out a strong presence outside of the United States, ranking in the top 10 sites visited by internet users in the Philippines (5) and Indonesia (9); 39% of the sites traffic comes from the Philippines.

Google Lands CNN As Exclusive Adsense User

CNN.com and Google have announced an agreement that will see Google’s AdSense become the exclusive text link advertising provider on CNN.com.

The deal will also open up the extensive inventory on CNN.com to Adwords’ advertisers.

Senior VP and GM of CNN.com David Payne said the deal would help deliver relevant ads to CNN users, “enhancing their overall experience on CNN.com.”

Although the deal might not initially sound all that exciting, CNN.com is a top 100 site online according to Alexa, making it one of the most popular media destinations online. That’s a lot of pages and ad inventory for Google to sell ads on, inventory that should pay handsomely for all involved.

The terms of the deal were not disclosed, including the length of the agreement, which was described only as “multi-year.”