People Search Business Just Got More Complicated As Facebook Enters Market

Facebook just announced that they are now allowing public searches of their users by people without Facebook accounts.

Not much information is included in the results (see image below)- just the name and primary photograph included in the user profile, and users can easily elect to stop search engines from indexing their information by changing their privacy settings.

As Om Malik notes, this is yet another competitive threat in the burgeoning people search scene. We’ve recently covered five new people search engines - Spock, Wink, Zoominfo, WikiYou and PeekYou. All of these services count on the fact that people information is distributed across many different websites and services.

To the extent any one service such as Facebook (or LinkedIn, etc.) gather lots of centralized information about a large group of people and then make it available for general search, these people search engines become much less important. If these startups were public entities, their market valuations would dip today.

* Sphere It
*
AddThis Social Bookmark Widget
* Print Posts

Posted in Company & Product Profiles |
FEC Determines That Blogs Count As Media

More Competition For IPTV: HP Launching Next.TV

Hewlett Packard has announced a deal to ship a P2P IPTV system with their notbooks (notably the Presario and Pavillion models) beginning in late September. It will also be available as a system update for exiting HP Vista computers. The system is called Next.tv and powered by Dave Networks, a white label IPTV provider. For the launch, Next.tv will feature content from CBS, Freemantle, and Endemol. Their sneak preview also includes MGM, eye.tv, Lazy.tv, and Reality.tv as well. Other partnerships, filling a total of 50 channels, will be announced throughout September.

Next.TV has plans for a desktop version for non HP users as well.

Rex Wong, the former CEO of Applied Semantics (later Google Adsense), is the CEO of Dave Networks. Wong previously expressed a desire to do for video what AdSense did for text. Last April, Rex Wong said, “We will be using the same technology used by Homeland Security to monitor [telephone] chatter. Audio keywording will allow us to contextually figure out where to sell ads and to place more than just pre- and post-roll ads.” He planed to launch the contextual video advertising service on their YouTube competitor, Dave.TV.

While Next.tv’s distribution deal through HP gives them a good head start, they’re going up an increasingly crowded marketplace. Joost, Babelgum, Veoh, British Telecom, Zattoo, and Vuze are amongst the competition. Scoring the best content deals will likely determine who makes IPTV work.

nexttvsmall.png