Graspr Steps into the Crowded Instructional Video Ring

Teresa Phillips, founder and CEO of Graspr and one-time Yahoo VP, says that “Graspr is not just another video site or social networking community.” I’m not so sure.

The company has granted me access to Graspr prior to its presentation at Demo this afternoon and its public unveiling later this evening. I’ve kicked the tires, and while Graspr explicitly claims to be “the social media and learning company with the Internet’s largest user-generated video showcase for instructional content,” the site could probably be rebranded for any other purpose involving video and members.

This would be totally fine if there didn’t already exist a good video social network for instructional content. But several good ones do exist, including 5min, eHow, Sclipo, SuTree, Expert Village, Instructables, and VideoJug.

To be sure, Graspr works well enough. Everything revolves around instructional videos, so in many ways its like YouTube, et al. In addition to simply browsing and viewing videos, users can jump to particular scenes within videos, add notes to video segments, view related videos, open supplementary files attached to videos, and participate in discussion threads and chat rooms attached to the videos.

On the social networking side of things, users can create profiles and make friends. Their profile pages show all of the videos they have contributed, any of which can be grouped into series.

I’m tempted to label Graspr YASN, but to be fair they will provide an online video editing tool, which helps to differentiate them (well, maybe not from YouTube itself). They also have an ad-revenue sharing scheme in place to incentivise the production of content. I only wish their were more innovative aspects to Graspr that could get me more excited about it.

Facebook Integrates Book Swap Feature into Marketplace

Facebook has developed a book swap feature for its Marketplace application called Marketplace Book Exchange that enables users to buy and sell books from and to each other. Books are identified by buyers and sellers by their ISBN numbers, and curiously it looks as though there is no way to view all of the books offered in a particular network.

On the one hand, this appears to be a smart move for Facebook, as college students are fed up with buying expensive textbooks from their college bookstores. The Social Graph certainly lends itself to buying and selling items from others within a localized market, such as a college campus.

However, Facebook is not the first to try helping college students find better deals online. There are several websites, such as Campus Books and eCampus, dedicated to this purpose. There are even two applications developed on the Facebook platform - Swap Roll Book Exchange and Campus Book Exchange - meant to help Facebook users find books and other items that others currently own and are willing to sell or trade.

While these Facebook applications have a combined total of less than a thousand users each, they may have experienced a surge of growth as students return to campus this Fall. Now that Facebook has developed its own application for book-swapping purposes, these independently developed applications don’t have a chance. Moral of the story for Facebook application developers: if the idea behind your application is any good, expect to see Facebook develop its own application to supplant yours. Don’t expect them to just sit on the sidelines and watch.

Thanks for the tip Noah.